Vijay NagrareNemani, Sapna2024-11-202024-11-2019980035100352http://ir.mica.ac.in/handle/123456789/895753p.en-USmedia planningFM radiolistenershipTV v/s radiomusic preference of youthmusic choice of buyersawareness ownership of radiolocation of listening to FMinteractivity with FMprogramme recallsuggestions to improve FMmedia consumptionprinttelevisionradioA study of FM listenership habits amongst young students in MumbaiThesis