Gupta, YashiMajumder, ShreejitaShukla, YashasviGupta, ShaphaliTrivedi, Rushabh2025-01-172025-01-172025Gupta, Y., Majumder, S., Shukla, Y., Gupta, S., & Trivedi, R. (2025). The impact of sustainability-based marketing on consumer buying behaviour on quick-commerce. [Conference Abstract]. In V. Jain., & A. Karamchandani (Eds.), ICMC 2025: MICA’s 11th International Communication Management Conference. (pp. 116). Ahmedabad: Allied Publishers Pvt. Ltd.https://ir.mica.ac.in//handle/123456789/9452enThe impact of sustainability-based marketing on consumer buying behaviour on quick-commerceOther