Sports marketing in India : development of a fan relationship strategy for an IPl term in the off season (royal challengers Bangalore)

C. D. MitraMadani, Aneesh Surender2024-01-042024-01-042010003026003027http://ir.mica.ac.in/handle/123456789/631547p.en-USSports marketing in India : development of a fan relationship strategy for an IPl term in the off season (royal challengers Bangalore)Thesis