Brand personality and self image based self-brand congruity in home decor : a consumer study

Rohit H. TrivediDhirasaria, Taniya2024-01-042024-01-0420123537http://ir.mica.ac.in/handle/123456789/5991111p.en-USBrand personality and self image based self-brand congruity in home decor : a consumer studyThesis