Pro-environmental behaviour of consumers: A taxonomy and its implications for the green marketer by Rohit H. Trivedi, Jayesh D. Patel and Jignasa Savalia

Trivedi, Rohit H.2024-01-212024-01-212011http://ir.mica.ac.in/handle/123456789/6728en-USPro-environmental behaviour of consumers: A taxonomy and its implications for the green marketer by Rohit H. Trivedi, Jayesh D. Patel and Jignasa SavaliaArticle