A study of the media consumption habits and brand preferences of traders and executives belonging to SEC A in Delhi and Bombay

Kunjesh PariharLalitha Mani2023-12-152023-12-1519990044600447http://ir.mica.ac.in/handle/123456789/468866p.en-USmedia consumptionhabitsinterview of traders and executivesnewspapermagazineTVradiobrand ownershipbrand preferenceSEC AMumbaiBombayNew DelhiA study of the media consumption habits and brand preferences of traders and executives belonging to SEC A in Delhi and BombayThesis