FM then and now a study to compare and contract between FM under private broadcasters and FM All India Radio (AIR)

Kunjesh PariharSujatha Parthasarathy2023-12-152023-12-1519990048600487http://ir.mica.ac.in/handle/123456789/471975p.en-USFM radiolisternership patternsAIRFM cahnnelssegmentsattitude towards AIRcomparisonprogram recallperceptionsatisfactionlevel of involvementrelaunchFM then and now a study to compare and contract between FM under private broadcasters and FM All India Radio (AIR)Thesis