Vasavada-Oza, FalguniShah, ForumKaul, Jasmeen2025-02-202025-02-202024Vasavada-Oza, F., Shah, F., & Kaul, J. (2024). lmmersive technology for higher engagement among millennials and Gen Z: Case of online stores. [Conference Abstract]. In M. Kumar., & S. Patra (Eds.), ICMC 2024: MICA’s 10th International Communication Management Conference. (pp. 3). Ahmedabad: Excel India Publishers.https://ir.mica.ac.in//handle/123456789/9717enOther