Gupta, Shaphali2025-07-042025-07-042025Perannagari, K.T., & Gupta, S. (2025). Leveraging the role of social media platform data in enhancing the effect of cause-related marketing. In S. Bandyopadhyay., & B. Rishi (Eds.), Contemporary Issues in Social Media Marketing (2nd ed.). Taylor & Francis.https://ir.mica.ac.in//handle/123456789/10230enBook chapter