An attempt at person situation segmentation and profiling of the male shampoo users : An attempt at benefit segmentation of the male shampoo users using the person situation segmentation matrix

Pradeep KrishnatrayGhosh, Anjan Kumar2024-11-202024-11-2020000060000601http://ir.mica.ac.in/handle/123456789/9047Section Wiseen-USsegmentationdemographic and behaviourl variablespscychographic variablesbenefitsAn attempt at person situation segmentation and profiling of the male shampoo users : An attempt at benefit segmentation of the male shampoo users using the person situation segmentation matrixThesis