K. VenkataramanDharti Desai2023-12-152023-12-1519990043600437http://ir.mica.ac.in/handle/123456789/468255p.en-USaccount planningcreative teamclientscreative briefcreatice effective advertisinginnovative thinkinginnovative ideasmotivationimprove creative outputStimulating better creative output through client servicing personnelThesis