Khurana, NishthaJain, Varsha2025-01-172025-01-172025Khurana, N., & Jain, V. (2025). The role of de-influencers in shaping meaningful consumer purchase decisions. [Conference Abstract]. In V. Jain., & A. Karamchandani (Eds.), ICMC 2025: MICA’s 11th International Communication Management Conference. (pp. 5). Ahmedabad: Allied Publishers Pvt. Ltd.https://ir.mica.ac.in//handle/123456789/9440enThe role of de-influencers in shaping meaningful consumer purchase decisionsOther