To study the evolution of adventure travel and tourism in india and how brands in this space can understand the consumers and shape their marketing communications

Rohit TrivediGurubhagwatlal, Sunil2024-01-042024-01-0420153756http://ir.mica.ac.in/handle/123456789/622245p.en-USTo study the evolution of adventure travel and tourism in india and how brands in this space can understand the consumers and shape their marketing communicationsThesis