V. S. SudhakarVinay Subramanyam2023-12-152023-12-152002001060001061http://ir.mica.ac.in/handle/123456789/491064p.en-USpsychology of fabmart buyernon buyerunderstanding buying behaviouracross product categorieswithin a product categoryacross various promotionsFabmart.com, what brings home the customer ? the range, the freebie, the unbelievable price discountThesis