2024-12-222024-12-222017Group- 17, PGDMC Batch 2016-18https://ir.mica.ac.in//handle/123456789/9243Rural Immersion Project – Area: Anand District: Anand, State: GujaratThis was an approximately two-week long study, which was completely qualitative in nature. The reason was simply because the research was exploratory and the problem required a multi-perspective allrounding solution where every stakeholder ought was to be strategically addressed. It took place in SEWA’s office and handloom store in Anand, Gujarat and their handloom weaving center at a village called Sihol (approximately 15 km from the SEWA office). As mentioned earlier, in order to devise an allencompassing solution to strategically address every stakeholder’s grievance; the study had to form an exhaustive base of data, which included every detail w.r.t process, people, production, administration and end consumers thoroughly.enRural development & problemsstudy by students