A comparison of offline and online store brand loyalty in the fashion segment in India

Anita BaslingappaRamakrishnan, Shreya2024-01-042024-01-0420183930http://ir.mica.ac.in/handle/123456789/639146p.en-USfashion merchandisingbusiness logisticsbrandingmarketingA comparison of offline and online store brand loyalty in the fashion segment in IndiaThesis