Study on the gratifications that women viewers derive from watching the program "Sthree" using a uses and gratifications approach

Pradeep KrishnatraySherly Sara Mathews2023-12-152023-12-1520000067400675http://ir.mica.ac.in/handle/123456789/477747p.en-USwomen serialsviewersdifferent motivationsage groupsralationship between program and gratificationproliferation of women serialssouthern channelsprogramme content from producer point of viewStudy on the gratifications that women viewers derive from watching the program "Sthree" using a uses and gratifications approachThesis