Nirmal GoswamiArundhati Ghosh2023-12-152023-12-151996008009http://ir.mica.ac.in/handle/123456789/5302v, 58p.en-USclient servicingadvertisingwomensexindividualfamily personworking womencustomersocial entityadvertisersmarketersAn ode to those at the threshold : the story of the urban, working middle class women of West BengalThesis