A day in the life of a kid : study of point of contacts with children in the age group of 8-14 years (tweens)and its implications for the marketers

Manas MishraPadmini Rathore2023-12-152023-12-152002001004001005http://ir.mica.ac.in/handle/123456789/487951p.en-USchildrenage group 8 to 10brand communicationpeak hours amongmedia usageprogramme preferencesconsumptionpatents between boys and girlsadvertising on various mediaimplication on market yeadA day in the life of a kid : study of point of contacts with children in the age group of 8-14 years (tweens)and its implications for the marketersThesis