Walk the talk : attitude and usage pattern of cause related marketing of India corporate sector

Unmesh BrahmeAmit Agarwal2023-12-152023-12-1520020095800959http://ir.mica.ac.in/handle/123456789/485367p.en-USperception of Indian companiescause related marketingawernessexpectationusage of CRMpreferred causeWalk the talk : attitude and usage pattern of cause related marketing of India corporate sectorThesis