Gupta, Shaphali2025-02-212025-02-212022Bhutani, C., Gupta, S., & Bhel, A.(2022). Dark side narratives of online brand communities: A scoping review of the literature. [Conference Abstract]. ICMC 2022: MICA’s 8th International Communication Management Conference. (pp. 22). Ahmedabad: Excel India Publishers.https://ir.mica.ac.in//handle/123456789/9750enOther