Pradeep KrishnatrayManiBindu Chava2023-12-152023-12-1519970020700208http://ir.mica.ac.in/handle/123456789/5192vi, 61p.en-USmedia planningwomen in rural Indiamedia habitslifestylerural consumermass mediatraditional mediaexposureMedia contact points for women in rural IndiaThesis