2024-08-102024-08-102024-07-25https://indianexpress.com/article/education/mica-launches-new-course-on-consumer-technology-retention-marketing-campaign-management-9474683/http://ir.mica.ac.in/handle/123456789/8240To design and deliver this course, MICA’s Media Entertainment and Sports Management Specialisation (MESM) Area has partnered with WebEngage, a leading MarTech platform and Retention Consultancy suite that simplifies user engagement at scale. Industry veterans will lead the eight-session intensive programme which will bridge the gap between traditional marketing theory and the practical application of data analytics in today’s competitive consumer tech landscape.enMICA launches new course