Quizzing : evaluating its role in realms of viewers (consumer)preference for entertainment, importance in media content and as a vehicle for branded entertainment

Naval BhargavaDoshi, Preet V.2023-12-152023-12-152009002684002685http://ir.mica.ac.in/handle/123456789/545551p.en-USQuizzing : evaluating its role in realms of viewers (consumer)preference for entertainment, importance in media content and as a vehicle for branded entertainmentThesis