Psychographic segmentation of the SEC a male population in Delhi and understanding their channel and programme preference

Pradip ChakravartySiddharth Sethi2023-12-152023-12-1520010085700858http://ir.mica.ac.in/handle/123456789/483467p.en-UStelevision programmepsychographicSEC A menlink between personality types and programmeschannel preferencesDelhimarket for producersmedia exposurepractical considerationsPsychographic segmentation of the SEC a male population in Delhi and understanding their channel and programme preferenceThesis