Comparative advertising as an effective tool in the field of advertising

K. VenkataramanSuravi Mundhra2023-12-152023-12-151999488http://ir.mica.ac.in/handle/123456789/472136p.en-UScomparative advertisingreasons for comparisoneffectscognitionaffectconationlawsevaluating criteriacasesComparative advertising as an effective tool in the field of advertisingThesis