The study of the consumer response to in programme brand exposure (using the Indian premier league as a case in point)

Rajneesh KrishnaKoorella, Raghu Chaitanya2024-11-202024-11-202009002870002871http://ir.mica.ac.in/handle/123456789/894245p.bann.en-USThe study of the consumer response to in programme brand exposure (using the Indian premier league as a case in point)Thesis