Garg, AditiJha, JehiShukla, DivyanshMohan, MaanasHora, SimranJain, Veni2025-03-012025-03-012020Group- 23, PGDMC Batch 2019-21https://ir.mica.ac.in//handle/123456789/9849Area: Santipur, District: Nadia, State : West BengalGrassroots Innovation Augmentation Network (GIAN) has been working upon multiple activities and initiatives to uplift lives and dreams of Indians across geographies and ethnicities. Gian’s mission and vision lies in building innovations as a way to empower, educate and elevate the lives of many local communities. Building innovations from grassroots Indigenous communities throughout their existence have been able to navigate through the worst of crisis and calamities all thanks to generational knowledge acting as a proponent of creative solutions and ideas. In the past few decades migration has played a pivotal role in sharing, spreading and expanding this community knowledge pool. This knowledge richness has potential to unlock multiple opportunities. This years of knowledge dividend is captured in various forms of rituals, traditions and customs practiced locally. However, the real potential lies in exploring such ingenious innovations on the grassroot level and sharing them with larger communities. This model directly benefits the consumer and also rewards entrepreneurship thereby elevating the economical status of innovators who would otherwise be stuck on social and economical barriers.enStudy Rural Roots and Knowledge Richness of Economically Weak Migrants