Measuring the comparative efficacy of an attractive celebrity influencer vis-à-vis an expert influencer – a fashion industry perspective by Jay P. Trivedi

Trivedi, Jay2024-01-212024-01-212018http://ir.mica.ac.in/handle/123456789/6998en-USMeasuring the comparative efficacy of an attractive celebrity influencer vis-à-vis an expert influencer – a fashion industry perspective by Jay P. TrivediArticle