Pradip ChakravartyVishnu Athreya2023-12-152023-12-1519970012400125http://ir.mica.ac.in/handle/123456789/5536iv, 74p.en-USmedia planningmedia habitslifestylerural consumertwo districts comparisontwo product categoriesmedia available for advertisingRural media : a study in Tamil NaduThesis