Shubhra GaurShetty, Anulekha2023-12-152023-12-152003001147001148http://ir.mica.ac.in/handle/123456789/492092p.en-USFM radiounderstanding of brand identitybrand imageyouth radio listenersidentify the gapenarrow casting of niche FM radioFM radio : scope for narrowcasting : a youth perspectiveThesis