Kunjesh PariharAnil Thozhur2023-12-152023-12-1519990042400425http://ir.mica.ac.in/handle/123456789/467388p.en-USmedia planninginvestment opportunitymedia independentsAgency of records structureAORcausesgrowthfutureproposed sytemsnew remuneration systemindustry agencymedia clientsmodelEuro RSCGMedia independents and the agency of record perspective on status growth and futureThesis