Empowering the brand managers and content generators to analyze the strongest possible brand associations for better opportunities of business through a feasible mathematical model

Chandrika ParmarPitre, Dinesh Deodatta2023-12-152023-12-152008002335002336http://ir.mica.ac.in/handle/123456789/533186p.en-USEmpowering the brand managers and content generators to analyze the strongest possible brand associations for better opportunities of business through a feasible mathematical modelThesis