Preeti ReddyPriya S.2023-12-152023-12-152002001020001021http://ir.mica.ac.in/handle/123456789/4888iv, 51p.en-USsales promotioncomparing Deep and Frequent discountseffect of consumer perception of average pricestock piling behaviour of consumerseffect on qualityhigh involvement and low involvement productsThesis