Nirmal GoswamiSaurabh Varma2023-12-152023-12-15199700900091http://ir.mica.ac.in/handle/123456789/5358v, 75p.en-USclient servicingdefining brand nameevolutionimportancetypesnaming brandsstrategic approacheffective brand nameslaunchesindividual or companybrand extensionline extensionThesis