Studying the boundaries between marketing and scientific realities by understanding how the terms 'organic' and 'natural' are being used as marketing ploys by the brands and defining the methods for the consumers to identify a 100 percent organic or a natural product

Kumar, Deepak2024-11-202024-11-202017003892http://ir.mica.ac.in/handle/123456789/903834p.en-USStudying the boundaries between marketing and scientific realities by understanding how the terms 'organic' and 'natural' are being used as marketing ploys by the brands and defining the methods for the consumers to identify a 100 percent organic or a natural productThesis