Rajneesh KrishnaAmit Chaubey2023-12-152023-12-1520020096000961http://ir.mica.ac.in/handle/123456789/4854v, 41p.en-USbrandequityimageawarenesrelevance and important of brandsformulatingrelevant valueproportionsbuying processconversion from generic to brandrural conversionsThesis