Gupta, Damini GoyalJain, Varsha2025-09-062025-09-062025Gupta, D.G., & Jain, V. (2022). Influence of mobile technology adoption and usage on lives of the poor in emerging markets. In. R. Singh., & T.A. Wani (Eds.), Marketing to the poor: Creating value (pp 131-143). Routledge.https://ir.mica.ac.in//handle/123456789/10270enBook chapter