Brands have changed, what about consumers?: Evaluations and consumption visibility of cross-gender brand extensions

Sarangi, Subrat2025-05-252025-05-252025Reghunathan A., Sarangi S., & Joseph J. (2025). "Brands have changed, what about consumers?": Evaluations and consumption visibility of cross-gender brand extensions. Journal of Global Marketing, https://doi.org/10.1080/08911762.2025.2502933https://ir.mica.ac.in//handle/123456789/10168enBrands have changed, what about consumers?: Evaluations and consumption visibility of cross-gender brand extensionsArticle