Understanding the factors influencing Hindi moviegoers' choice of movies : through the lens of "class" and "mass" classification

Benjamin MathewSatyavada, Raja Sekhar V.S.B.2023-12-152023-12-152010003092003093http://ir.mica.ac.in/handle/123456789/455437p.en-USUnderstanding the factors influencing Hindi moviegoers' choice of movies : through the lens of "class" and "mass" classificationThesis