Pradeep KrishnatrayRupa Subramanian2023-12-152023-12-1519990047200473http://ir.mica.ac.in/handle/123456789/4726en-UStv viewershipbehaviour studycollege studentsyouth viewing habitspersonal value testattitudesbeliefsMumbaiValue types of college-going youth in Mumbai and their TV viewing behaviour a studyThesis