Brand elements and relation to brand equity

Milan AgnihotriAthreyan S2023-12-152023-12-1520010079700798http://ir.mica.ac.in/handle/123456789/480145p.en-USbrand elementscommunicationphysical attributesmotivationsloganjinglepackagingcelebrity endorsementlogoimagepersonalityBrand elements and relation to brand equityThesis