Corporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations by Prathap Oburai, YLR Moorthy, Anita Basalingappa, Kok-Wai Chew and Michael J. Baker

Basalingappa, Anita2024-01-212024-01-212005http://ir.mica.ac.in/handle/123456789/7787en-USCorporate Brand Image: Antecedents, Mediating Role and Impact on Stakeholder Expectations by Prathap Oburai, YLR Moorthy, Anita Basalingappa, Kok-Wai Chew and Michael J. BakerWorking Paper