Developing an analutical tool kit for qualitative marketing research by B. E. Ganesh, Varsha Jain and Philip Kitchen

Ganesh, B.E.Jain, Varsha2024-01-212024-01-212017http://ir.mica.ac.in/handle/123456789/7660en-USDeveloping an analutical tool kit for qualitative marketing research by B. E. Ganesh, Varsha Jain and Philip KitchenArticle