A study of the media consumption habits and brand preferences of traders and executives belonging to SEC a in Delhi and Bombay

Kunjesh PariharArpita Sood2023-12-152023-12-1519990043000431http://ir.mica.ac.in/handle/123456789/467665p.en-USmedia consumptionhabitsinterview of traders and executivesnewspapermagazineTVradiobrand ownershipbrand preferenceSEC AMumbaiBombayNew DelhiA study of the media consumption habits and brand preferences of traders and executives belonging to SEC a in Delhi and BombayThesis