Wholesome Foods seeks to understand consumer and retailer preferences, along with conducting a competitive analysis in the frozen French fries market to effectively garner insights to develop its new French fries, IP product, with Wholesome Foods

Das, AritraUpadhyay, MrithilDesai, SinjaaBhasin, SoumyaUpamanyu, Dixit2024-08-162024-08-162024PGDM Batch 2023-25http://ir.mica.ac.in/handle/123456789/8272MI IMPACT Immersion Project - City: Ahmedabad District: Ahmedabad State: GujaratWholesome Foods, a frozen food manufacturer known for catering to the tastes of Indians abroad, is venturing into the Indian fast-food market with a new product -French fries. This initiative is driven by the growing demand for convenient and quality snacks, aiming to cater specifically to the Indian palate and fast-food industry requirements. Develop an impactful B2B marketing strategy for Wholesome Foods to introduce French fries in the Indian market, focusing on creating seamless market entry, widespread adoption, and sustained growth amidst the competitive landscape of the Indian fast-food industry.enB2B marketing strategyfast-food industryWholesome Foods seeks to understand consumer and retailer preferences, along with conducting a competitive analysis in the frozen French fries market to effectively garner insights to develop its new French fries, IP product, with Wholesome Foods