An analysis of listenership habits of SEC A and SEC B College going youth in Chennai

Pradeep KrishnatrayC. Arun Kumar2023-12-152023-12-1519980029400295http://ir.mica.ac.in/handle/123456789/457348p.en-USmedia planniglistenership habitsundergraduate college studentsyouth, FM radiomobile listenership patternsprogramme preferencesperception of FM radioAn analysis of listenership habits of SEC A and SEC B College going youth in ChennaiThesis