When consumers tune out advertising messages: Development and validation of a scale to measure advertising disengagement by Varsha Jain and Anupama Ambika

Jain, VarshaAmbika, Anupama2024-01-212024-01-212021http://ir.mica.ac.in/handle/123456789/7081en-USWhen consumers tune out advertising messages: Development and validation of a scale to measure advertising disengagement by Varsha Jain and Anupama AmbikaArticle