Do you know 'Your News Channel' ? - understanding and analyzing the degree of connect / dis-connect between the news channels and viewers through the lens of the concepts of branding

Ravi DixitTrivedi, Ritza2024-11-202024-11-202005001731001732http://ir.mica.ac.in/handle/123456789/8740en-USDo you know 'Your News Channel' ? - understanding and analyzing the degree of connect / dis-connect between the news channels and viewers through the lens of the concepts of brandingThesis