Wadhwani, KetanJain, Varsha2025-06-102025-06-102024Wadhwani, K., & Jain, V. (2024). Multichannel consumer service integration of recommendation systems. In. V. Jain, S. Jagdish, E. Mogaji, & A. Ambika. (Eds.) Customer centric support services in the digital age: The next frontier of competitive advantage. Palgrave Macmillan. https://doi.org/10.1007/978-3-031-37097-7_6https://ir.mica.ac.in//handle/123456789/10215enArticle